The handoff seam
What breaks when strategy and production are two different companies — and how to scope, brief and buy so it does not.
Theme outlineRMG / Field-notes desk
Field notes
A working field-notes desk for executive and analyst-facing teams: positions on the seam between strategy, capture, and production, followed by the evidence that makes them useful.
A position first. Then the evidence for it.
Current editorial territory03 questionsField notes in development
Featured territory / AFeatured territory
The handoff seam
What breaks when strategy and production are two different companies — and how to scope, brief and buy so it does not.
We are on both sides of it. A strategy firm cannot write this without indicting its own model, and a production company cannot write it without admitting it never saw the brief.
In development — published when the argument is ready.
The field-notes desk
Three questions worth staying with.
Three active territories for executive and analyst-facing work. Each becomes a published note only when the argument and evidence are ready.
Editorial themes · no published articles yet
Live capture and its editorial afterlife
Events and live moments are content sources, not content deliverables. What has to be true at capture time for anything to be reusable afterwards.
Theme outlineExecutive and analyst expertise, produced
How to extract a real point of view from senior people who have no time, and turn it into work that carries their name credibly.
Theme outline
Editorial standard
The next argument is being made.
This desk develops a small, intentional library. Notes appear when the argument is ready to be useful—not to fill a publishing calendar.
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Bring the unresolved versionNext step
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