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Evidence / current state

Proof you can inspect before the case study

Client work appears here only when the client has approved being named and having the outcome stated. Until then, we show the method and invite you to test it against a real project.

Available now

Three things you can check without a case study

Open the source, the decisions and the next artifact. The lab is RMG-owned process work, not a client case study.

The evidence lab

Open the work. Inspect the decision.

These RMG-owned process studies show how an argument moves from the first question to a usable piece. Select a study, then move through its four stages.

A marked-up brief beside production equipment
01 / ClarifyThe brief

Message architecture / RMG-owned process study

The question, audience, tension, and first decision the work must support.

Decision
What is the audience meant to understand or decide?
Deliverable
Audience tension, message hierarchy, and a written point of view.
What to inspect
The question, audience, tension, and first decision the work must support.
Remaining unproven
This is a process study, not a client case study or outcome claim.

Publication standard

What makes proof publishable

A publishable case study has three parts: client permission, a named piece of work, and an outcome stated with a figure and a timeframe. No study appears here without all three.

  1. 01Permission

    The client approves being named and having the work shown.

  2. 02Named artifact

    The page identifies exactly what was made.

  3. 03Attributable outcome

    The result includes a figure and timeframe.

Next step

Judge us on the conversation.

Tell us what you are trying to say and who needs to believe it. That is Clarify, and it is the part you can assess before any money moves.